I think most recruiters would welcome the chance to gain some extra insight into an individual, and using a blog to say something useful (and relevant to your career) can only help. But how many of us can truly claim to write a piece that offers thought leadership or conveys a deep understanding of an issue?

'Personal branding' is fine if you are a Tom Peters or Charles Handy (to use a couple of examples from the management consultancy sector).

But I suspect that most of us wouldn't be able to blog well enough to project the brand we want.

I'm reminded of a comment I heard about corporate branding and Harley Davidson. What images are conjured up by this iconic brand?. Hells Angels. Easy Rider?

So what's the personal branding a Harley owner gets? It allows balding, paunchy 43 year old accountants to wear black leather, drive through small villages and frighten people.

It's the blogging equivalent of projecting something you are not. So by all means continue blogging....but don't overestimate the blog's true value to you.

And what's your own view?

Don