What's in a name these days?
A great deal, it would appear – well, at least according to several senior Chartered Secretaries I’ve spoken to recently.
When BLT bought CSS some eight years ago, we felt it important to retain the CSS name as the brand was so strong – and this remains true today. However, sometimes it is important to change the name in order develop or promote an entity.
Recently the ICSA Women’s Group decided – quite rightly, in my opinion - to change its name to The Association of Women Chartered Secretaries; giving this extremely valuable networking organisation a much more 21st Century feel.
So, the big question is, should the ICSA itself follow suit and adapt its name to better reflect the role of the Chartered Secretary in today’s business environment? With the rise in profile and influence of the discipline, and its increasing focus on corporate governance should the professional body now simply be known as the Institute of Chartered Secretaries?
Fewer words; greater impact – what do you think?
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